instagram zapgroup
Info: Behind the scenes⠀
Björn Ulvaeus talking about rebalancing the song economy with host Anders Pihlblad⠀
Air time, Sunday morning at TV4 Nyhetsmorgon
⠀
The industrial approach to songwriting is making it harder for many songwriters to build sustainable careers. Those that are successful are very successful, but those in the layers below, who used to be able to make a living from songwriting are really suffering. ⠀
They are becoming parts of a system that they serve more than it serves them
This talk was given at a TEDx event using the TED conference format but independently organized by a local community
more here https://www.ted.com/about/programs-initiatives/tedx-program
ABBA’s Björn Ulvaeus warns that the ‘joy of songwriting’ is being lost
Ulvaeus claimed the “industrialisation” of writing meant that up to 12 people might now be credited in creating a hit
ABBA’s Björn Ulvaeus has warned the “joy of songwriting” is being lost due to hit singles are written by teams of collaborators.
Speaking at the Great Escape music conference, Ulvaeus claimed the “industrialisation” of writing meant that up to 12 people might now be credited in creating a hit.
Ulvaeus said said writers often never meet but add different elements to the track, such as a beat or lyric line, digitally, adding: “Five writers is not good enough so they add another one and so on, that’s how it works.”
The pop legend said he preferred the “old-fashioned” method of “two people writing together, only keeping the best of everything, so what you do comes from the heart.”
That was how Ulvaeus and ABBA co-founder Benny Andersson wrote their hits. “I fear the joy of songwriting is not quite there in the industrialisation situation.”
Ulvaeus called on streaming giants to increase the payments they give to songwriters when their music is played.
The musician said “niche” artists with a limited Spotify audience are unable to make a living because a larger share of the streaming pie goes to “mega-streamer” artists like Drake and Justin Bieber.
Rudimental’s dance track These Days, named the most-performed song of 2018 at the Ivor Novello Awards, featured nine credited songwriters.
Chart singles now have an average of five writers, according to Music Week.
Den svenska popgruppen.
Abba var enormt populär.
på 1970- och 1980-talet..
Gruppen vann bland annat.
Eurovision Song Contest år 1974.
med låten Waterloo.
Nu jobbar Abba tillsammans
med en ny show.
Gruppens medlemmar
är inte med i showen på riktigt.
Artisternas riktiga röster är med
men inte deras riktiga kroppar.
Kropparna kommer att vara gjorda
med hjälp av en speciell datorteknik.
Showen heter Abbatar.
Showen ska ha premiär i London
men på grund av corona
är det inte sagt exakt när.
I showen ska Abba
också sjunga fem nya låtar.
Medlemmarna i Abba har träffats
i en studio och sjungit tillsammans.
Det är första gången på 40 år
som de sjunger tillsammans.
NEWS MUSIC NEWS
Björn Ulvaeus says new music from ABBA is “definitely” on the way this year
'It's not a case anymore of it might happen, it will happen"
By
Elizabeth Aubrey
11th May 2021
Björn Ulvaeus has confirmed that 2021 will see new music from ABBA.
Speaking to The Herald Sun, Ulvaeus said: “There will be new music this year, that is definite, it’s not a case anymore of it might happen, it will happen.”
He also went on to reveal more about the group’s time back in the studio.
He added: “We’re really, really good friends. The four of us stand in the studio for the first time in 40 years and there’s just something in knowing what we’ve been through. It’s hard to describe, but there are such strong, strong bonds between us.”
Back in April, Ulvaeus gave more information about the band’s forthcoming avatar tour, promising that it “still sounds very much ABBA”.
In 2017 it was announced that the band would reunite in digital form in 2019, performing as “Abbatars” for the first time since they split in 1982.
When the reunion tour was then delayed, the Swedish pop icons announced in 2018 that they would be sharing two new tracks: ‘I Still Have Faith In You’ and ‘Don’t Shut Me Down’, which was then expanded to five new tracks as a reward to fans waiting even longer for the reunion tour due to COVID-related delays.
Speaking about the new songs at the time, he said: “One of them is a pop tune, very danceable. The other is more timeless, more reflective, that is all I will say. It is Nordic sad, but happy at the same time.”
Ulvaeus recently ruled out any upcoming ABBA biopics in the near future.
Speaking to BBC Breakfast, Ulvaeus said: “I don’t think we would want that actually, I certainly know myself I wouldn’t want an actor – not while I’m alive – to play me on the big screen and I don’t think the others would like that either.”
ABBA's Björn Ulvaeus reveals the band will 'definitely' release new music this year for the first time since 1981 - and confirms they have been in the studio
By MARTA JARY FOR DAILY MAIL AUSTRALIA
PUBLISHED: 12:08 BST, 8 May 2021 | UPDATED: 14:39 BST, 8 May 2021
Björn Ulvaeus has revealed that his iconic Swedish pop group ABBA will 'definitely' release new music this year.
The singer-songwriter, 76, told The Herald Sun that the band has been meeting in Stockholm to discuss their reunion.
'There will be new music this year, that is definite, it's not a case anymore of it might happen, it will happen,' he said on Saturday.
Björn - who is joined by Benny Andersson, Agnetha Faltskog and Frida Lyndstad in the chart-topping group - added that the foursome have returned to the studio to record new material.
'We're really, really good friends,' the performer told the paper.
'The four of us stand in the studio for the first time in 40 years and there's just something in knowing what we've been through.'
The Waterloo hitmaker added: 'It's hard to describe, but there are such strong, strong bonds between us'.
Last year, it was revealed that ABBA, who released their last studio album, The Visitors, in 1981, are set to release five new songs in 2021.
The Swedish quartet announced in 2018 they were planning to record new tracks for the first time in 35 years, and it has now been confirmed that they have more songs than originally planned.
Despite the news, ABBA have had to delay the releases, which includes I Still Have Faith In You and Don't Shut Me Down, as well as their ABBAtar hologram tour, due to the Covid-19 pandemic.
The Waterloo group went their separate ways in 1982 at the height of their career, and during their final years Bjorn divorced bandmate Agnetha whilst Benny and Frida split up, too.
They performed together for the first time in decades in 2016 at a private event, which marked the 50th anniversary of the first meeting between songwriters Bjorn and Benny.
ABBA star Björn Ulvaeus: Waterloo took us from rat race - I wish that for other songwriters
Waterloo won the Eurovision Song Contest for Sweden and paved the way for ABBA becoming superstars, selling millions of records.
Wednesday 5 May 2021 11:41, UK
ABBA star Björn Ulvaeus has said the success of Waterloo took the band from "a rat race" to being able to spend time honing their craft - a luxury many songwriters today simply cannot afford.
Released in 1974, the song was the band's first big hit, reaching the top of the charts in the UK and winning the Eurovision Song Contest for Sweden.
ABBA, of course, went on to become global superstars and now sit among the best-selling music artists of all time, with hits including Dancing Queen, Mamma Mia and Fernando, to name just a few.
Ulvaeus highlighted Waterloo's success and what it meant for the band in an interview with Sky News, following the publication of a report he has worked on looking into how the song economy can be rebalanced.
The issue of royalties from streaming has been brought to the fore during the COVID-19 pandemic, as artists have been unable to make money from touring, but the report by MIDiA Research and Ulvaeus also addresses fairness for songwriters, too.
"Before we won the Eurovision Song Contest with Waterloo, (fellow ABBA star) Benny Andersson and I had been in a rat race," he said. "We were running around producing other people's records, writing songs for other people, even going on tours in different constellations just to pay the rent.
"But from Waterloo, when the royalties came pouring in, from that time we could afford to say no to everything else and just concentrate on the writing. That's when you get better at it. And that's what I wish for most songwriters today."
Artists including Noel Gallagher, Robert Plant, Lily Allen and Rebecca Ferguson were among a host of stars who signed an open letter to Boris Johnson in April, calling on the prime minister to take action and update the law on streaming rights.
It followed a government inquiry into how revenue from streaming is distributed, and as many musicians are speaking out about how little they get paid through the current system.
Ulvaeus says the industry needs to change and is proposing a "fan-centric" streaming model, which would see users' subscriptions going directly to the artists and people involved in the songs they are listening to.
The core of the music industry "for me has always been the song", he said, but "somehow the songwriters have always been regarded as something on the periphery rather than the star of the whole thing".
Ulvaeus continued: "I think that more and more people realise that the ecosystem is dysfunctional. It needs to be so that no party is unhappy. And as it is right now, more and more songwriters have to drive Ubers because of the imbalance.
"There are several factors in this. There is the way that royalties are calculated from streaming services, which is... every month the money goes into a big pot and then that is divided by the total number of clicks that month, which means that each click gets very, very little money.
"Most clicks go to the people who have been the mega players and very little money goes to the people underneath that absolute elite layer. And so what I propose is a kind of user-centric, fan-centric model in streaming, where your subscription goes exactly to the people that you play."
"Not happy," says Ulvaeus, but he thinks it is inevitable, and that users should be prepared to pay more for the music they are listening to.
"It will be something [streaming platforms] have to make, I think, because it used to be that the elite songwriters could always make a living out of songwriting, but there was a layer underneath as well.
"And they could make a living during the physical era, and they could manage to push themselves up to the upper level through having the time and being able to afford to spend time on becoming better songwriters. It's a talent, but it's also a craft. And you have to hone your craft."
Being able to hone his craft is what led to ABBA's incredible back catalogue.
Speaking about the songs standing the test of time, Ulvaeus said: "I'm constantly amazed at that and really, I don't know how it happened. We just recorded the songs the best we could and why it has stayed the way it has, I don't know. It's kind of a miracle - and I don't mind it being a miracle."
