ABBA VOYAGE PROGRAMME
MERCHANDISE / EDITORIAL DESIGN
ABBA Voyage a show like no other and a show programme like no other too...
I worked closely with the ABBA Voyage team on this monumental project of trying to incorporate all aspects of the show in only 36 pages before the show had even begun. After discussing with the producers we decided on a scrapbook style for this project to try and include as many images of the build up to the show as possible.
To make the programme as authentic and tangible as possible I decided that the best way to achieve this was to physically make these pages and photograph them individually in a similar way to how the show was created, starting with the originals and then digitising them. The process of this was not the easiest as everything had to be hand cut, put in the correct place and photographed before making edits digitally which meant if something needed to change then that process had to start at the beginning. However at the end of many long days (and nights) I think that I managed to achieve the desired outcome
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Aidan Gooding Donoghue a.k.a. MadeYouLook is a graphic designer based in London, UK. MadeYouLook specialises in bright colours and bold drawings to create typographic designs which also tend to include illusional twists challenging the way the design is seen.
https://madeyoulk.com/copy-of-abba-voyage
