“We didn’t want it to be a time capsule. This is ABBA now.”

 June 4, 2025, London... SXSW...

“We didn’t want it to be a time capsule. This is ABBA now.”

Back in June, ABBA Voyage hosted a panel at the first ever SXSW London, ‘The Making of ABBA Voyage.’ Producer for the concert Ludvig Andersson and Creative Director of Industrial Light and Magic Ben Morris spoke to Matt Everitt about the concert’s conception and the creative process, ABBA’s involvement, and the emotional human connection that audiences experience inside the arena.

source abbavoyage