actualizada 22 08 2023
YouTube publishes AI music principles and launches AI incubator
YouTube debuted a set of AI Music Principles and unveiled the YouTube Music AI Incubator, which was launched in collaboration with artists:ins, songwriters:ins and producers:ins.
Editorial - August 22, 2023
Juanes, Björn Ulvaeus (ABBA) and Rosanne Cash (Pictures: zVg)
YouTube is committed to working closely with the music industry on AI in music. Likewise, YouTube wants to drive bold and responsible innovation on the platform. To this end, YouTube has defined three AI Music Principles:
Accordingly, YouTube is committed to working closely with the music industry in the context of AI in music. Likewise, YouTube wants to drive bold and responsible innovation on the platform. To this end, YouTube has defined three AI Music Principles:
Principle #1: AI is here, and YouTube will use it responsibly with its music partners.
Principle #2: AI is ushering in a new era of creative expression, but it must provide adequate protection and open up new opportunities for music partners who want to participate.
Principle #3: YouTube has built an organization that sets the standard for the entire industry in terms of trust, security, and content policies. We will build on this to deal with the challenges of AI accordingly.
The new principles were co-created by Universal Music Group Chairman and CEO, Sir Lucian Grainge. In his guest contribution "An artist centric approach to AI innovation" on the YouTube blog, he explains his vision for an artist:inside-centric approach to generative AI. Likewise, he reveals how a partnership with YouTube can best position the music industry for success as AI evolves.
The announcement also introduced the YouTube Music AI Incubator. This is a program that will bring together some of today's most innovative artists, songwriters and producers to support YouTube's approach to generative AI in music. The incubator will launch with a cross-genre roster of creatives from Universal Music Group. They include Anitta, Björn Ulvaeus, d4vd, Don Was, Juanes, Louis Bell, Max Richter, Rodney Jerkins, Rosanne Cash, Ryan Tedder, Yo Gotti and the musical estate of Frank Sinatra, among others.
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ABBA Star Helps YouTube Get To Grips With AI Music
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Aug 21, 2023,11:01am EDT|
ABBA member Björn Ulvaeus is among a group of musicians that will “help inform YouTube’s approach to generative AI in music”.
Dubbed the YouTube AI Music Incubator, the program includes a wide range of artists, including the ABBA star, Brazilian singer Anitta, singer d4vd and several others. Artists seemingly don’t even need to be alive to help YouTube get to grips with AI—the estate of Frank Sinatra is among the list of contributors.
Given Björn Ulvaeus was best known for his work in the 1970s, he might also seem an unlikely choice to help YouTube with its AI work, although ABBA are certainly no dinosaurs when it comes to music technology. The ABBA Voyage show which opened in London last year creates convincing holographic avatars of the band which perform on stage for a 90-minute concert.
“While some may find my decision controversial, I've joined this group with an open mind and purely out of curiosity about how an AI model works and what it could be capable of in a creative process,” said Ulvaeus in a statement.
“I believe that the more I understand, the better equipped I'll be to advocate for and to help protect the rights of my fellow human creators."
Other artists share Ulvaeus’s intention to protect the work of human artists from AI. “We have to be in this conversation, or our voices won’t be heard,” said composer Max Richter, another member of the Incubator.
“Therefore, I’m very happy to be part of the ‘artist incubator’ which will allow me to advocate for the interests of the creative community in the applications of AI to music and music distribution.”
YouTube’s AI Principles
Alongside the Incubator, YouTube has published a set of three AI music principles, which the company’s CEO claims demonstrates the service’s commitment to work with the music industry.
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The first principle states that “AI is here, and we will embrace it responsibly together with our music partners”.
The second claims that “AI is ushering in a new age of creative expression, but it must include appropriate protections and unlock opportunities for music partners who decide to participate”.
