from instagram
SXSWlondon
Does the winner take it all by embracing new technology?
Abba legend [@bjornulvaeus](https://www.instagram.com/bjornulvaeus/) and the creators of [@abbavoyage](https://www.instagram.com/abbavoyage/) reveal how their innovative digital avatar show is rewriting the rules of fan connection and artist legacy.
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https://www.instagram.com/p/DL26vutNUdH/?img_index=1
