On Stage talk with the producers of ABBA Voyage

“On Stage” host Frank DiLella explored the concert experience “ABBA Voyage”

 

https://www.youtube.com/watch?v=5Z6MjTFL-1s

"How do the other ABBA people feel about touring?

 Muziek Parade, January 1978: The ABBA Story, part 8

"How do the other ABBA people feel about touring? Agnetha: “To be honest, I don’t like to perform outside Sweden. I have a very good reason for that. I can’t miss my children for such a long time. They are still young now. I want to be with them in this period of their life. Whenever we have to work abroad and I really can’t get out of it, I’m regularly crying in my hotel room when I think about the children. I’m a real mother, when it comes to that.” It is known that Agnetha and Björn’s phone bills are sky high whenever they are on tour. Several times every day, they are calling Stockholm. It doesn’t matter if they are in Brisbane or Singapore, these calls will be made and they don’t care about the costs. Björn may come across as being insensitive, but he is homesick just as much as Agnetha. To suppress this homesickness, Agnetha and Björn have the same flaw: they start eating, as much as they can. They stuff themselves with the most delicious food and when they get back to Sweden, they realize that they’ve become too fat. But eating is their reaction on being away from home.

It is known that Anni-Frid and Benny love delicious food as well. Especially fish, with a fruity wine. Agnetha says: “Anni-Frid and Benny can eat whatever they like. French fries with mayonnaise and other greasy food like that. But they don’t get fat. And that’s not fair.”

Whenever ABBA is on tour, they always stay at the Hilton hotel. In Germany, this was cause for the following occurance. The organizer asked “and where will the technicians and road managers stay?” Benny replied: “With us at the hotel, of course. These guys are at least as important as we are. They deserve the best treatment.” And they think that’s weird, in our adjacent country. An entertainer is an ‘artist’ over there, someone who lives far from his servants. Benny: “It surprised me that they still think like that in Germany. There is no difference in social position with us. We are working in a team and we are staying together as a team. If you don’t do that, you can’t perform to the best of your ability.”

In Australia, ABBA bought clothes for a TV show, amounting to 50.000 Dutch guilders. Very pretty exotic dresses and suits. All very exquisite. When the show had been filmed, and on top of that had been a great success, ABBA gave the clothes to their employees, who had been in charge of light and sound."

***"The production is fine, but the technical side makes it sound cold.” Muziek Parade can’t understand why ABBA still wants to live and work in Sweden. The country is clearly anti-ABBA. Stikkan Anderson: “We love Sweden and perhaps all this resistance is an extra incentive to keep on producing good music. The more people are writing negative things about ABBA, the harder the boys get to work. The amazing thing is that these people from the press are not at all the voice of their readers. Their readers bought 500.000 copies of the ‘Arrival’ album within three weeks. That has never happened before in Sweden. That’s why we let these reporters do their talking. They won’t be able to destroy us.”

***

Stig Anderson mingles in the conversation again: “When we did our tour in England, people in the music industry thought we were crazy because we didn’t do any TV shows or commercials to announce where we would perform. We didn’t do that on purpose. This strategy of ‘we are doing it differently than others’ is working out really well. It has been proven. The tour was an enormous success. A lot of artists let themselves be used by television. It has to be the other way around. The artist has to use television. Television is a big monster that consumes creativity. An artist has to last longer than a couple of television shows that may or may not be directed badly. A lot of artists forget that. An artist is allowed to be picky. For instance, we have decided to appear on television in England twice a year at the most. Twice on Top Of The Pops, that’s more than enough. Apart from that, you shouldn’t forget about the danger of being overexposed. An artist has to be careful that he doesn’t appear on the television screen too much. People tend to get enough.” And then, Stig tells about a problem he encountered in Australia: “After the Eurovision Song Contest, we did a fair amount of television shows in several countries. And what happened? The Australian broadcasting company sent a special employee all over the world to buy the tapes of these ABBA shows. All of a sudden, we were on television every week in Australia, without our approval. Something like that can destroy an artist. Now we’ve taken care of that. Whenever we perform for television, we make sure that there is an agreement in writing that our performance can only be broadcast once and that it can’t be used for export.”

And Stig about America: “Personally, I would love to go to America. It’s a fantastic country, with a big audience with great purchasing power. But we are not ready for it yet. And we are not happy with the terms under which we would have to work. I am sure that there are people in America that laugh at our attitude. They can’t understand that we don’t accept these offers. Apparently they don’t believe in an ABBA that can still be big in years to come or even bigger than they are now.”

And he continues: “Maybe we are wrong. It’s possible. In America they are saying that you can only get bigger if you do long tours. We have a different opinion. First, we want to get even bigger and stronger in America and when we have acquired our position, we will fly over there and then the reception will be as huge as the Beatles had in their heyday.”

That the Anderson strategy is the right one has been proven in Europe. ABBA’s record sales had first reached astronomic heights before ABBA – after a lot of begging and pleading – came to Holland, France, England and so on. And ABBA can afford to wait until this begging and pleading will come from America as well.

complete here. http://abbaarticles.blogspot.com/.../muziek-parade...

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notes - old articles - magazines and posters - stig andersson

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