ABBA THE MUSEUM IS EXPANDING!

ABBA THE MUSEUM IS EXPANDING!
WORLD PREMIERE OF THE INTERACTIVE EXHIBITION ABOUT THE POP SENSATION ABBA TO BE UNVEILED AT ABBA THE MUSEUM IN MAY 2018!

It has been 36 years since Sweden's most successful music export stopped performing together, but their songs are played more than ever today. Five years after the museum opened, a whole new exhibition about the group's members will be unveiled at ABBA The Museum in Stockholm. It is an exhibition that shows what they have been doing since their time with ABBA. Visitors are taken on a journey through decades of music, with the focus on Anni-Frid, Björn, Benny and Agnetha. Interactive elements are mixed with new chapters in this permanent story of music. Because some music never dies – it multiplies! The exhibition will open to the general public on 8 May 2018.

- It covers just over 35 years and looks at a range of exciting musical collaborations pursued by Anni-Frid, Björn, Benny and Agnetha. Portraying some of these has been an immense and interesting challenge. The success of ABBA created a platform for these four artists to develop different personal projects without having to think about anything but ensuring that the result was the best that they could possibly create and something about which they could be proud. We look at the musicals, solo albums and films in a digital and analogue approach, and include new interviews. In keeping with the style of ABBA The Museum, we create imaginative environments with exciting interactivity, says Ingmarie Halling, Creative Director/Curator, ABBA The Museum.

- This exhibition is a welcome and important addition to ABBA The Museum. We want to show visitors that ABBA is still around us today and that the band members have managed to keep their creativity alive throughout all these years. It has been very enjoyable working on this exhibition and seeing it come to fruition, in terms of both the content and the people involved in it. Now another piece of the puzzle has been added to the story about the four band members, which continues to grow! I can hardly wait until we open the exhibition to visitors in May, says Caroline Fagerlind, Museum Director, ABBA The Museum.

Photographer: Ivan da Silva för Zap PR

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– Anything can happen – and has happened – when creativity is allowed to flow. The new exhibition will be full of gems, says Anni-Frid Lyngstad.

– Because we pushed our creativity in so many directions after the ABBA years, I think the new exhibition is like a wonderful amusement park. And the most fantastic thing of all is that the journey never ends. We are on our way into a new, exciting adventure, there is more to come!, says Björn Ulvaeus.

– We never really bade farewell to one another. We wanted to try new things, and the time never seemed right for a reunion. Yet the music has, of course, never left me. Much of what we achieved during the years after ABBA is now presented in the exhibition, says Benny Andersson.

– The ABBA story did not end in 1982. One thing led to another, and the journey continued. We now see that in this exhibition, says Agnetha Fältskog.

from Abba Museum Page
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https://news.cision.com/zap-pr/r/abba-the-museum-is-expanding-,c2487755