Soulgirl Collective.
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From Pophouse Entertainment - Linkedin
Last week, the Pophouse Entertainment team joined an inspiring group of creatives, innovators, and industry leaders at SXSW London.
🎤 Our Co-founder Björn Ulvaeus took the stage for a compelling fireside chat exploring the future of entertainment, sharing reflections on creativity, innovation and what’s next for artists and investors in the age of AI.
🎙️ In a panel exploring the power of a strong brand, our Chief Marketing Officer Kim Nyström and our Chief Creative Officer Claire Houghton-Price shared perspectives on the importance of creating a strong brand in an increasingly competitive market.
🎥 Claire also joined a panel with Framestore to discuss how the intersection of storytelling and technology is opening up new possibilities for immersive, next-generation audience experiences. Meanwhile, our Head of New Production Development Ryan Amstad Amstad joined a panel at House of Music & Entertainment (H.O.M.E) discuss the ways in which we can ensure live music stays relevant in a world where nightlife continues to evolve.
🎶 We were also proud to host our own Sip and Sync evening – a gathering for our wonderful team, friends, and colleagues, with live music from the brilliant Soulgirl Collective.
We thoroughly enjoyed SXSW London, and we want to extend a huge thank you to the organisers, the other attendees, and our colleagues for making this such a memorable week.
