miércoles, 30 de noviembre de 2022

Table Manners - Bjorn

 



photo abba voyage



Verificado

This week we have an actual real life member of ABBA on Table Manners.
Only a few days after we went to see Abba Voyage, the legend, Bjorn Ulvaeus came over to Clapham for lunch.
Bjorn told us all about how the Abba Voyage show came to fruition and how he and his band mates were turned into avatars.
We spoke about Abba’s Eurovision win back in 1974 and what food they ate to celebrate!
Whilst eating mum’s delicous blackened chicken with caramelised clementine sauce (thank you Yotam), Bjorn told us about his love of sweets, his mum’s weekly fried pork as a child & his introduction to sashimi in Tokyo.
If you ever wondered what Bjorn’s karaoke song was… tune in! It’s all in there.
An absolute honour to host you Bjorn. If you haven’t already, go and see Abba Voyage - it will NOT disappoint. X





https://play.acast.com/s/4d1603d1-3c56-4f4d-a5b3-7611f87011a9/638674f6a81a8e001044929a

martes, 29 de noviembre de 2022

There is interest from many places

 

One city in North America and one in Asia?

"Sundin hopes the show will run in London for a few more years. However, there are plans to set up other long-term locations in parallel. There is interest from many places. One city in North America and one in Asia are currently in view"

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Pophouse-Chef Per Sundin: Der Herr der Abba-Avatare


https://www.faz.net/aktuell/wirtschaft/digitec/pophouse-chef-per-sundin-der-herr-der-abba-avatare-18494404.html

Pophouse-Chef Per Sundin: Der Herr der Abba-Avatare

Nicht alles hier ist digital: Bei der Show in der eigens errichteten Arena in London gibt es auch eine echte Band (links auf der Bühne). 

Per Sundin war notgedrungen einer der Pioniere des Streaming. Heute führt er das von Abba-Songwriter Björn Ulvaeus mitgegründete Unternehmen Pophouse. Die Avatar-Show ist nur ein Teil seiner Aufgabe.


Netflix-Star dürfte nicht auf der Bucket List von Per Sundin gestanden haben – und so ganz ist er es auch nicht geworden. Schließlich verkörpert den 59 Jahre alten Schweden in der aktuellen Netflix-Serie über die Entstehung von Spotify ein Schauspieler. Doch durch „The Playlist“ ist sein Name nun auch vielen bekannt, die sich mit der Musikindustrie nur am Rande oder gar nicht beschäftigen. „Meine Person und Perspektive stehen stellvertretend für drei oder vier“, sagt Sundin. Natürlich sei nicht alles wie dargestellt geschehen, „aber ich bin happy damit, wie ich gespielt wurde“.


Als einer der Köpfe hinter der in einer eigens errichteten Arena in London stattfindenden Abba-Show mit digitalen Abbildern der vier Stars hat er ebenfalls allen Grund, zufrieden zu sein: „Die erste reguläre Show war am 27. Mai, seitdem war jede ausverkauft, und wir machen sieben Shows die Woche“, sagt Sundin und verweist auf den stolzen Wert von 730 000 verkauften Karten – Stand 1. November. Das Unterfangen war freilich alles andere als günstig. Von 175 Millionen Dollar ist die Rede. Bis zur Gewinnschwelle brauchen sie laut Sundin insgesamt 3 Millionen Tickets, bei Preisen ab 24 Euro.

„Ich bin mir nicht sicher, ob Spotify ohne Pirate Bay jemals so durchgestartet wäre“


Die Zeit, zu der die Netflix-Folge mit ihm spielt, war für ihn freilich alles andere als schön. „Von 2000 bis 2008 wurde der Umsatz der schwedischen Musikindustrie halbiert“, blickt Sundin auf die Hochzeiten der illegalen Download-Plattformen zurück. „250 Mitarbeiter habe ich in diesen Jahren entlassen müssen, und niemanden hat es so recht interessiert, wir galten als Dinosaurier.“


Das Internet dagegen ist frei, und alles sollte frei zu haben sein: So sei die generelle Stimmung in den frühen 2000er-Jahren in Schweden gewesen – das Worst-Case-Szenario für ihn als lokaler Sony-Music -Chef und von 2008 an für die skandinavischen Länder verantwortlicher Manager von Universal Music. Kleine Hoffnungsschimmer habe es immer wieder gegeben. Etwa als Apple iTunes launchte, doch der Dienst habe in Schweden nie richtig Fuß gefasst. Andere Bezahldienste kamen und gingen, ebenso wie der kurze Trend zu Klingeltönen. Es half wenig. „Warum sollten Leute auch online für Musik bezahlen, wenn sie sie gratis herunterladen konnten?“


In einer Szene sei er bei Eltern von Freunden seiner Kinder zu Besuch, kommt Sundin auf die Serie zurück: „Da steht eine superteure Anlage im Haus, aber Musik laden sie bei Pirate Bay herunter.“ Solche Situationen hätten sich tatsächlich ereignet. „Wir waren wirklich verzweifelt.“


Natürlich ging die Musikindustrie mit harten Bandagen gegen die Plattformen vor, aber der Trend zum Digitalen an sich ließ sich nicht verbieten. Das digitale Vorreiterland Schweden stand hier besonders im Fokus. Denn damit ging auch einher, dass die Piraterie floriert habe wie in kaum einem anderen Land, so Sundin: „Wir brauchten einfach einen Dienst, der funktioniert.“ Irgendwann habe es jeder gemerkt, der Druck sei zu groß gewesen, um sich gegen die Veränderung zu wehren, resümiert Sundin: „Ich bin mir nicht sicher, ob Spotify ohne Pirate Bay jemals so durchgestartet wäre.“


Abba ist überall


Aus heutiger Perspektive, mit einem vom Streaming dominierten, seit Jahren wachsenden Markt und ebenfalls stetig zulegenden Milliardenumsätzen der großen Musikunternehmen mit ihren riesigen Katalogen, erscheinen diese Zeiten weit weg. Auch Sundin blickt auf die jüngere Vergangenheit viel lieber zurück. Als einer der Ersten, der mit Spotify und Daniel Ek („ein großartiger Typ, recht bescheiden und eher introvertiert“) zusammengearbeitet hatte, war der schwedische Manager plötzlich überall gefragt. „Ich war der Streaming-Pionier und habe viele Reden gehalten und erklärt, wie wir mit diesem neuen Format umgehen“, sagt Sundin. Obendrein hätten die schwedischen Nutzer Spotify anfangs derart dominiert, dass man mit einem Top-Ten-Hit in Schweden global schnell in den Top 50 gelandet sei. „Diese Phase war eine einmalige Gelegenheit für uns, das habe ich meinem Team immer wieder gesagt.“


Die Zeiten sind vorbei – und auch Sundin treibt heute keine Label-Mitarbeiter mehr an oder nimmt den womöglich nächsten Topstar unter Vertrag wie einst den DJ Avicii.

Seit September 2019 führt er Pophouse Entertainment . Sundins alter Arbeitgeber Universal Music hält eine kleine Beteiligung

an dem Unternehmen, die Mehrheit liegt aber bei den beiden Gründern: Abba-Songwriter Björn Ulvaeus und Conni Jonsson – seines Zeichens auch Gründer der Beteiligungsgesellschaft EQT . „Alles steht unter der groben Überschrift Entertainment und geistiges Eigentum“, fasst Sundin den Fokus von Pophouse zusammen.


Zum Portfolio gehört etwa die laut Sundin „größte Podcast-Firma“ Schwedens, ein Gaming-Zentrum in Stockholm, das Abba-Museum oder zwei andere Projekte mit Abba-Beteiligung: Die „musikalische Dinner-Party“ („Mamma Mia The Party“) und ein Pippi-Langstrumpf-Musical – mit Texten und Musik von, natürlich, Ulvaeus und in diesem Fall auch dem anderen Abba-B, Benny Anderson.

„Abba haben 2020 mehr Geld aus der Vermarktung ihrer Musik verdient als 1981“


Die breite Vermarktung der Abba-Welt ist gewissermaßen das Idealbild für Sundins weitere musikalische Pläne. Pophouse hat Ende März die Rechte an den Aufnahmen sowie die Autorenrechte der Elektro-Gruppe Swedish House Mafia übernommen. Ende September kamen 75 Prozent der Rechte an den Aufnahmen sowie 75 Prozent der Autorenrechte des 2018 verstorbenen DJ-Superstars Avicii dazu. Weitere sollen folgen, sagt Sundin.


Auch im Vergleich weniger globale, aber dafür in lokalen Märkten wie Lateinamerika oder etwa Deutschland sehr beliebte Kataloge seien durchaus attraktiv für Pophouse. Entscheidend sei dabei, dass sich mit dem Katalog und der Marke eines Künstlers gut arbeiten lasse, um ihn auf verschiedenste Art und Weisen auch neuen Generationen nahezubringen, so Sundin. „Bei jedem Katalog präsentieren wir den potentiellen Verkäufern eine Roadmap für die kommenden zehn Jahre, um zu zeigen, was wir uns vorstellen können.“


Die Konkurrenz ist groß, nicht zuletzt mit Blick auf allerlei Riesen aus der Finanzwelt. „Wir waren bislang noch nicht wirklich Teil eines Bieterwettstreits, nur einmal beim Pink-Floyd-Katalog, aber da ging es wohl eher darum, den Preis hochzutreiben, und wir waren dann wieder außen vor“, sagt Sundin. Verstecken müsse sich Pophouse keineswegs. Wie die Marke Abba und ihr Katalog mit Musical, Museum oder jetzt der Avatar-Show über viele Jahre erfolgreich gepflegt worden sei, mache Eindruck bei anderen Musikern oder deren Erben, ist sich Sundin sicher.


Neue Künstler großzumachen und eine nachhaltige Karriere aufzubauen, das sei heute wirklich kompliziert: „Du konkurrierst mit jedweder Musik, die vor dir gemacht wurde.“ Dazu komme die Masse an neuen Stücken, die heutzutage kinderleicht veröffentlicht werden können. Sundin selbst braucht das seit seinem Wechsel nicht mehr zu kümmern. Für ihn geht es darum, in diesem Umfeld die Pophouse-Kataloge beliebt zu halten – oder besser: noch beliebter zu machen.


Firma von George Lucas zieht die Fäden


„Abba haben 2020 mehr Geld aus der Vermarktung ihrer Musik verdient als 1981“, rechnet er vor. Damals, als ihr bis zu „Voyage“ (Ende 2021) letztes Album erschien, hätten sie aber auch nur in Nordamerika, Westeuropa, Australien, Neuseeland und Japan Platten verkaufen können. Heute könne ihre gesamte Musik fast überall permanent gehört werden, wofür stets ein kleiner Betrag anfällt, und der Streamingmarkt wachse ja immer weiter. In Asien, Indien oder Afrika liege noch so viel Potential für neue Nutzer. Auch weitere Preiserhöhungen in etablierten westlichen Märkten dürften „langsam, aber stetig“ kommen, zeigt er sich optimistisch. Trotz der Krise gute Aussichten für Katalogkäufer – solange sie realistisch an die Sache herangingen und „die Arbeit mit Musik verstehen“.


Eine Avatar-Show aufziehen werden in absehbarer Zeit aber wohl die wenigsten. Die Idee für das teure Großprojekt, in das neben Pophouse und Universal noch andere Investoren Geld gesteckt haben, reicht bis 2016 zurück. Damals traf sich Sundin in den USA mit Simon Fuller, der unter anderem die erfolgreiche Casting-Show „American Idol“ produziert hat. „Als wir in seinem Haus in Bel Air brunchten, begann er davon zu reden, wie 2Pac 2012 auf dem Coachella und Michael Jackson 2014 bei den Billboard-Awards als Hologramme erschienen waren“, erzählt Sundin. „Es war klar: Er wollte über Abba reden, denn sie waren begehrt wie kaum ein anderer Act – nach wie vor enorm populär, aber sie wollten eben nicht mehr touren, obwohl ihnen sehr viel Geld geboten worden war.“


Dass es bis Mai dieses Jahres bis zur Premiere der „Abbatare“ dauerte, hat eine ganze Reihe von Gründen. Angefangen dabei, dass Sundin, Ulvaeus, Andersson und Co. die schon länger laufende Michael-Jackson-Hologramm-Show nicht gefiel. „Wenn du von einem Winkel aus auf ein Hologramm schaust, dann ist das für drei Songs in 15 Minuten okay, aber nicht für 90 Minuten“, sagt Sundin. Letztlich arbeitete das Team mit ILM, der auf visuelle Effekte spezialisierten Firma von Star-Wars-Erfinder George Lucas, zusammen, um voll animierte Abbilder der Musiker zu schaffen – im Stile ihrer selbst aus den 70er-Jahren versteht sich.


Berlin als ein nächstes Ziel für die Abba-Avatare?


„Vier Wochen haben wi r die vier in Motion Capture Suits aufgenommen“, sagt Sundin. Mehr als 150 Kameras, ein rund 850 Köpfe großes Technikteam und eine Milliarde Computerstunden zur Erstellung der digitalen Abbilder und der Choreographie. Es gibt diverse Daten, die den Aufwand unterstreichen, coronabedingte Probleme einmal außer Acht gelassen. Parallel entstand die 3000 Fans fassende Arena mit der riesigen Leinwand als Herzstück gebaut. Unter dem Dach hängen rund 600 Tonnen Material, sagt Sundin. Und als sei alles nicht schon kompliziert genug gewesen, habe das Material zur Schalldämmung zwei Schiffe hinter der havarierten Ever Given im Suezkanal festgesteckt. „Über die Zeit könnte man auch eine Serie drehen“, sagt er lachend.


Dank digitaler Avatare : Abba-Comeback 40 Jahre nach Trennung


In London soll die Show nun noch einige Jahre laufen, hofft Sundin. Andere längerfristige Standorte parallel aufzubauen sei aber in Planung. Interesse gebe es von vielen Orten. Eine Stadt in Nordamerika und eine in Asien habe man aktuell im Blick. Vielleicht kämen die Avatare aber auch mal ein paar Jahre nach Berlin, sagt Sundin – genügend Abba-Fans gibt es hierzulande wohl: „Unter den Fans in London kommen nach Engländern auf Platz zwei Deutsche.“


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Pophouse Boss Per Sundin: Avatares del Señor de Abba



https://www.faz.net/aktuell/wirtschaft/digitec/pophouse-chef-per-sundin-der-herr-der-abba-avatare-18494404.html


Pophouse Boss Per Sundin: Avatares del Señor de Abba


No todo aquí es digital: el espectáculo en el estadio especialmente diseñado en Londres también presenta una banda real (a la izquierda del escenario).


Per Sundin fue, forzosamente, uno de los pioneros del streaming. Hoy dirige Pophouse, una empresa cofundada por el compositor de Abba Björn Ulvaeus. El show de avatares es solo una parte de su trabajo.


La estrella de Netflix no debería haber estado en la lista de deseos de Per Sundin, y ciertamente no lo estaba. Al fin y al cabo, un actor encarna al sueco de 59 años en la actual serie de Netflix sobre la creación de Spotify. Pero a través de "The Playlist", su nombre ahora es conocido por muchos que solo están marginalmente involucrados con la industria de la música o no lo están en absoluto. "Mi persona y perspectiva son representativas de tres o cuatro", dice Sundin. Por supuesto, no todo sucedió como se muestra, "pero estoy contento con la forma en que se jugó".

Como uno de los cerebros detrás del espectáculo de ABBA, que tuvo lugar en un estadio especialmente diseñado en Londres y con imágenes digitales de las cuatro estrellas, también tiene motivos para estar satisfecho: "El primer espectáculo regular fue el 27 de mayo, cada uno se ha vendido desde entonces, y hacemos siete funciones a la semana”, dice Sundin, señalando la orgullosa cifra de 730,000 boletos vendidos hasta el 1 de noviembre. Por supuesto, la empresa fue cualquier cosa menos barata. Se habla de $175 millones. Según Sundin, necesitan un total de 3 millones de entradas para cubrir los gastos, con precios a partir de 24 euros.


"No estoy seguro de que Spotify hubiera despegado jamás sin Pirate Bay"

El momento en que el episodio de Netflix jugó con él fue todo menos agradable para él. "De 2000 a 2008, las ventas en la industria musical sueca se redujeron a la mitad", dice Sundin, recordando el apogeo de las plataformas de descarga ilegal. "Tuve que despedir a 250 empleados en esos años, y a nadie realmente le importaba, éramos considerados dinosaurios".

Internet, por otro lado, es gratis y todo debería ser gratis: ese era el estado de ánimo general en Suecia a principios de la década de 2000: el peor escenario para él como jefe local de Sony Music y, a partir de 2008, para los países escandinavos Gerente de Música Universal. Siempre había pequeños destellos de esperanza. Por ejemplo, cuando Apple lanzó iTunes, pero el servicio nunca llegó realmente a establecerse en Suecia. Otros servicios de pago han ido y venido, al igual que la tendencia de los tonos breves. No ayudó mucho. "¿Por qué la gente pagaría por la música en línea cuando podría descargarla gratis?"

En una escena en la que estaba visitando a los padres de los amigos de sus hijos, Sundin vuelve a la serie: "Hay un sistema súper caro en la casa, pero descargan música de Pirate Bay". "Estábamos realmente desesperados".


Por supuesto, la industria de la música tomó medidas enérgicas contra las plataformas, pero la tendencia digital en sí misma no se pudo prohibir. El país pionero digital, Suecia, estuvo particularmente en el centro de atención aquí. Porque esto también significaba que la piratería había florecido como en casi ningún otro país, según Sundin: "Simplemente necesitábamos un servicio que funcionara". hasta: "No estoy seguro si Spotify alguna vez hubiera despegado así sin Pirate Bay".


Abba está en todas partes


Desde la perspectiva actual, con un mercado dominado por la transmisión que ha estado creciendo durante años y también aumentando constantemente las ventas de miles de millones de grandes compañías de música con sus enormes catálogos, esos tiempos parecen lejanos. Sundin también prefiere mirar hacia atrás en el pasado reciente. Como uno de los primeros en trabajar con Spotify y Daniel Ek ("un gran tipo, bastante humilde y bastante introvertido"), el gerente sueco de repente fue solicitado en todas partes. "Fui el pionero de la transmisión y di muchos discursos y expliqué cómo estamos lidiando con este nuevo formato", dice Sundin. Además de eso, los usuarios suecos inicialmente dominaron tanto Spotify que un éxito entre los diez primeros en Suecia rápidamente aterrizó entre los 50 principales a nivel mundial. "Esta fase fue una oportunidad única para nosotros, se lo he dicho a mi equipo una y otra vez".


Esos tiempos han terminado, e incluso Sundin ya no conduce a los empleados de la discográfica ni firma a la posible próxima estrella principal como lo hizo alguna vez DJ Avicii.


A partir de septiembre de 2019, dirige Pophouse Entertainment. El antiguo empleador de Sundin, Universal Music, tiene una pequeña participación en la empresa, pero la mayoría está en manos de la b 


Dos fundadores: el compositor de Abba Björn Ulvaeus y Conni Jonsson, también fundadora de la empresa de inversión EQT. "Todo cae bajo el título amplio de entretenimiento y propiedad intelectual", resume Sundin el enfoque de Pophouse.


La cartera incluye la que, según Sundin, es la "mayor empresa de podcasts de Suecia", un centro de juegos en Estocolmo, el Museo Abba u otros dos proyectos con participación de Abba: la "cena musical" ("Mamma Mia The Party") y un Musical de Pippi Calzaslargas - con letra y música de, por supuesto, Ulvaeus y, en este caso, el otro Abba-B, Benny Anderson.


"Abba ganó más dinero comercializando su música en 2020 que en 1981"

El amplio marketing del mundo de Abba es, por así decirlo, la imagen ideal para los futuros planes musicales de Sundin. A finales de marzo, Pophouse se hizo con los derechos de las grabaciones y los derechos de autor del grupo electrónico Swedish House Mafia. A fines de septiembre, se agregaron el 75 por ciento de los derechos de las grabaciones y el 75 por ciento de los derechos de autor de la superestrella DJ Avicii, quien murió en 2018. Seguirán más, dice Sundin.


Los catálogos que son menos globales en comparación pero muy populares en mercados locales como América Latina o Alemania son ciertamente atractivos para Pophouse. Es crucial que sea fácil trabajar con el catálogo y la marca de un artista, para que las nuevas generaciones puedan conocerlos de diversas maneras, dice Sundin. "Con cada catálogo, presentamos a los vendedores potenciales una hoja de ruta para los próximos diez años para mostrar lo que podemos imaginar".


La competencia es feroz, sobre todo con vistas a todo tipo de gigantes del mundo financiero. "Realmente no hemos sido parte de una guerra de ofertas antes, solo una vez con el catálogo de Pink Floyd, pero probablemente se trató más de subir el precio y luego nos quedamos fuera nuevamente", dice Sundin. Pophouse no tiene que esconderse en absoluto. Sundin está seguro de que la forma en que la marca Abba y su catálogo con musicales, museos y ahora el espectáculo Avatar se han mantenido con éxito durante muchos años impresiona a otros músicos o a sus herederos.


Criar nuevos artistas y construir una carrera duradera es realmente complicado en estos días: "Estás compitiendo con cualquier música que se haya hecho antes que tú". El propio Sundin ya no tiene que preocuparse por eso desde su mudanza. Para él, se trata de mantener los catálogos de pop house populares en este entorno, o mejor: hacerlos aún más populares.

La compañía de George Lucas mueve los hilos

“Abba ganó más dinero con la comercialización de su música en 2020 que en 1981”, calcula. En ese entonces, cuando se lanzó su último álbum hasta "Voyage" (finales de 2021), solo podrían haber vendido discos en América del Norte, Europa Occidental, Australia, Nueva Zelanda y Japón. Hoy, toda su música se puede escuchar en casi cualquier lugar de forma permanente, por lo que siempre hay una pequeña tarifa, y el mercado de transmisión continúa creciendo. Todavía hay mucho potencial para nuevos usuarios en Asia, India y África. Es probable que se produzcan nuevos aumentos de precios en los mercados occidentales establecidos "lenta pero constantemente", dice con optimismo. Buenas perspectivas para los compradores de catálogo a pesar de la crisis, siempre que aborden el asunto de manera realista y "entiendan cómo trabajar con música".


Sin embargo, muy pocos presentarán un espectáculo de avatares en el futuro previsible. La idea del costoso proyecto a gran escala, en el que otros inversores han invertido dinero además de Pophouse y Universal, se remonta a 2016. En ese momento, Sundin conoció a Simon Fuller en los EE. UU., quien, entre otras cosas, produjo el exitoso programa de casting "American Idol". "Cuando estábamos almorzando en su casa en Bel Air, comenzó a hablar sobre cómo 2Pac apareció como hologramas en Coachella en 2012 y Michael Jackson en los Premios Billboard de 2014", dice Sundin. "Estaba claro: quería hablar sobre Abba, porque tenían más demanda que ningún otro grupo; seguían siendo enormemente populares, pero simplemente no querían seguir de gira, a pesar de que les habían ofrecido mucho dinero".


Hay una serie de razones por las que se tomó hasta mayo de este año para el estreno de “Abbatare”. Comenzando con el hecho de que a Sundin, Ulvaeus, Andersson y compañía no les gustó el espectáculo de hologramas de Michael Jackson. "Si miras un holograma desde un ángulo, está bien para tres canciones en 15 minutos, pero no para 90 minutos", dice Sundin. En última instancia, el equipo trabajó con ILM, la compañía de efectos visuales del creador de Star Wars, George Lucas, para crear imágenes completamente animadas de los músicos, al estilo de los mismos de los años 70, por supuesto.


¿Berlín como próximo destino para los avatares de Abba?


"Cuatro semanas grabamos a los cuatro en trajes de captura de movimiento", dice Sundin. Más de 150 cámaras, un equipo técnico de unas 850 personas y mil millones de horas de ordenador para crear las imágenes digitales y la coreografía. Hay varios datos que subrayan el esfuerzo, los problemas relacionados con la corona se ignoraron. Al mismo tiempo, se construyó la arena con una capacidad de 3.000 aficionados con la pantalla gigante como pieza central. Alrededor de 600 toneladas de material cuelgan bajo el techo, dice Sundin. Y como si todo no fuera ya lo suficientemente complicado, el material de insonorización atascó dos barcos detrás del naufragado Ever Given en el Canal de Suez. "También podrías hacer una serie sobre el tiempo", dice riendo.


Gracias a los avatares digitales: el regreso de Abba 40 años después de la separación


Sundin espera que el espectáculo se presente en Londres durante algunos años más. Sin embargo, hay planes para establecer otras ubicaciones a largo plazo en paralelo. Hay interés de muchos lugares. Una ciudad en América del Norte y otra en Asia están actualmente a la vista. Tal vez los avatares vendrían a Berlín por algunos años, dice Sundin. Probablemente haya suficientes fanáticos de Abba en este país: "Entre los fanáticos en Londres, los alemanes ocupan el segundo lugar después de los ingleses".



ABBA guitarist Mike Watson on why he has no regrets about turning down world tour

ABBA guitarist Mike Watson on why he has no regrets about turning down world tour

Tuesday, 29 November 2022





ABBA guitarist Mike Watson on why he has no regrets about turning down world tour

ABBA guitarist Mike Watson has no regrets about turning down touring with the band.


The legendary bassist is part of the Arrival tribute tour which is about to touch down in Belfast.


And Mike has the edge on most ABBA tributes because he was in the studio when massive hits like Mamma Mia, SOS, and Super Trouper were recorded, and appeared as Napoleon on their Waterloo album cover.


He also had the chance to tour the world with the band but said no because he was already booked as a session musician.


“I was asked to do their first world tour and I couldn’t because I had other engagements, but I don’t regret turning them down,” says Mike.


“I did their PR tours and gigs like Top of the Pops when they released Fernando.


“They only did two world tours and in the last ten years I’ve done Arrival with 120 symphony orchestras around the world so I’ve played more of their music now than I ever would have then.”


Mike, from Sheffield had already started playing with Bjorn Ulvaeus and Benny Andersson before they formed ABBA with Agnetha Fältskog and Anni-Frid Lyngstad, and played on their first single as a foursome, People Need Love.


He was a studio regular three years before they won Eurovision in 1974, when they were dismissed in Sweden as bubble gum pop, and after they won the competition and became one of the biggest bands in the world.


In the studio with Bjorn and Benny the atmosphere was always the same regardless of their fame.


“I knew them before they were ABBA when they were in different bands and they were nice people. There were no divas,” says Mike.


“In the recording studio Benny would sit at the piano with Bjorn on acoustics and play a song and write a few chords down freehand and we’d do what we liked.


“We might play a song for a whole day until they got it the way they wanted, just playing and listening, and we had a great time.


“It wasn’t like any ordinary session where you’d come in at 10am with charts, count in and run through a few times.


“Their engineer was a very funny guy and they welcomed feedback. I’m proud to have been on those tracks and they were the biggest thing in my career,” he says.


Despite his long record with the band Mike says memories of playing on The Winner Takes It All still make him emotional with its description of the breakdown of a marriage. Both couples in the group later divorced but their tension of their marriage breakdowns never intruded on their performances.


“I didn’t know their marriages were ending until it happened, but it still hits me every time when we play that song,” he says.


He always knew the band’s songs were good, but he had no idea that five decades later they’d still have a worldwide audience.


The 75-year-old also never imagined that he’d still be playing their music following those music sessions in Stockholm.


“At the time I thought it was good, although the media in Sweden thought they’d be gone in a couple of years.


“I think it works because it’s something completely different every time. You could go from a beautiful ballad to rock ‘n’ roll to country to music hall.



“I absolutely didn’t think I’d still be performing their songs, and it’s fantastic when you see people in their twenties in the audience who know all their lyrics. We were in Belfast in February 2020 and there are a lot of fans there. We had a fantastic time.


“I never get tired of playing ABBA songs.”


He was also immortalised on the Waterloo album cover when the band needed a Napoleon stand-in.


“It was early ’74 before they did Waterloo at Eurovision and they phoned me one morning and said, ‘we need a little guy to stand in the background. Are you available?’


“It was a photoshoot in a castle outside Stockholm and they were taking pictures all over the place and they wanted me to stand looking like Napoleon looking out the window. I think they were my own boots because it was the middle of the winter.


“That was the beginning and end of my modelling career,” says Mike.


Arrival with the Ulster Orchestra will be at the SSE Arena in Belfast on January 7 and in the Mount Errigal Hotel in Letterkenny on January 8.


roisin.gorman@sundayworld.com

https://www.sundayworld.com/showbiz/music/abba-guitarist-mike-watson-on-why-he-has-no-regrets-about-turning-down-world-tour/1128235042.html



abbatars - team


Body doubles for the ABBAtars in the show on the red carpet ahead of the ABBA Voyage opening performance at the Abba Arena in Stratford.

May 26th, 2022


 






















instagram: https://www.instagram.com/isabelurpi_lc/

https://www.instagram.com/sonya_with_a_why/

https://www.instagram.com/p/CeJwTG5oYta/

****************

@imleoelso  @urpi_lc @livausten @willycbob @allmanttuff @jameswpattison

@heatherbirley_

-----------------------------------------

Frida !!! 


sonya_with_a_why

---------------------------------------------------

@imleoelso

ABBA VOYAGE PREMIERE POST (no spoilers)


Still walking on air after what can only be described as a magical night. Nearly two years after we were cast to be the body doubles of the greatest pop group there ever was, we got to see the result of so much hard work. There was A LOT of tears and A LOT of joy.


It has been the privilege of my life to be a small part of this project, which I cannot overstate is the result of a HUGE, COLLABORATIVE effort by THOUSANDS of people, led by some of the most fearsome creative minds in the industry. Being in the movement department, those minds for us were @studiowaynemcgregor and @dowling5713 . We got to spend MONTHS working with them, trying to unlock what has never been done on this scale before, attempting to put ABBA's stage presence in a bottle. Recreating each of their movement, watching hundreds of hours of footage. I have learned so much from Wayne, Sarah and their team. I love them dearly and hope it's not the last we work together.


Then there are the other doubles. A bunch of 8 youngsters, dancers, musicians, composers from all across the globe, snatched from the jaws of lockdown to be thrust into this crazy, secret thing. We lived together and relied on each other to find a way to navigate this whirlwind, and became fast friends along the way. I know you're reading this. I love you all so much.

May 29, 2022


Nearly two years after being whisked away from lockdown to be part of #abbatar crew, I've seen for the first time what @abba had in store for us.
"A concert like no other" is a very appropriate tagline for this. You won't have seen anything like it. Not to that scale.
I've been aware of the setlist and some of the effects from the presentation we had in the rehearsal room with @studiowaynemcgregor and @baillie_walsh back in 2020 and I was still caught off-guard, still in awe of how they managed to pull it off.
To see the huge crowd lose their minds at the songs and effects was very special, especially after the tough times we've had. Special mention to the live band who were on fire!!!
This job gave me some amazing friends, made me grow as a performer and musician and allowed me to meet my idols. To be a tiny part of it brings me so much pride;
But in that room, I was no longer an abbatar. I was just one of 3000 fans grateful to be alive in the same timeline as ABBA.

May 29, 2022

https://www.instagram.com/p/Cd380k2oYOO/











@Livausten




@ABBAVoyage is an incredible show that I’ll always be proud of having been a part of. Thank you for the music! @jonwrightmusic had to endure me playing @abba through laptop speakers while I prepared to go into full rehearsals for this, I think he enjoyed the upgrade in sound quality 



https://www.instagram.com/livausten/


-------

heatherbirley_


Back in the summer of 2020 I whipped off my PPE and headed to London to work for ABBA!


Wow. How to put any of this in to words!? I cannot express how grateful I am to have had such an incredible experience and to work with such wonderful talented people to bring the ABBA voyage show to life! To see it last week sat between the real Abba and the king of Sweden was just the most mental thing ever, and I’m proud to say the show is 100% INCREDIBLE!

I want to thank @studiowaynemcgregor and 
dowling5713
 for giving me this opportunity!

And, here’s to the most amazing colleagues, friends and body doubles I could ever wish to meet!! @sonya_with_a_why @urpi_lc @imleoelso @livausten @jameswpattison @willycbob @allmanttuff . Please enjoy some snaps of us in rehearsals, donning the red carpet and being mistaken for the blossoms!


***************************

dowling5713




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ABBA Voyage - Wayne McGregor

Wayne McGregor on Hell, the human body — and Abba
The choreographer talks about his ambitious new production The Dante Project — and next year’s highly anticipated reunion show
© Alastair Levy

I grew up in Stockport in the 1970s and I pretty much learned to dance to Abba songs

There is little sense of inertia around McGregor’s numerous other activities, now that the brakes on cultural undertakings are easing. This week there is also the premiere of No One is an Island, by his company Studio Wayne McGregor in collaboration with Random International, at Frieze London. The show concerns the relationship between movement and technology, another favourite and fertile area for McGregor’s choreography.

It is billed as a “future-oriented reflection on how the human mind empathises with artificial intelligence and automated processes”, featuring two dancers and a “robotic instrument”. Like many of McGregor’s works, it flirts with the barriers between abstraction and figuration and searches for beauty in the interaction between man and machine. He bridles when his work is described, as it has been, as cold and impersonal. “We are not trying to take people out of the equation,” he says firmly. “We are looking at the supplementation of human endeavour.”

Abba in the motion-capture suits used for their forthcoming London show, choreographed by Wayne McGregor

Seemingly a million miles away from that area of intellectual inquiry, is the return of Abba. McGregor has been charged with choreographing the group’s rapturously anticipated comeback concert Voyage next May, to be performed by the band members’ digital avatars at London’s Olympic Park. He is sworn to secrecy on the details, but becomes the closest he gets to puppyish as he talks about the project. “I grew up in Stockport in the 1970s and I pretty much learned to dance to Abba songs. I did my ballroom lessons and my Latin American lessons to Abba songs. So I have a very long connection with the music.”

He describes the “honour” of being asked to work with the group. “That music is so joyful, and so apposite for right now. And that outpouring of love [when the concert and album were announced]! It felt like all my worlds had come together.

“To move between these different worlds,” he says more seriously, “is really important. Being challenged to do things in different ways, that pushes you. It makes you stay . . . ” — he snaps his fingers — “awake! I love that.”

full article here: https://www.ft.com/.../48db8f14-5c8e-475b-8fc4-0077fe3929b0


https://www.facebook.com/abbaregistro/photos/pb.100066652715506.-2207520000./1523546147993864/?type=3



lunes, 28 de noviembre de 2022

Record Collector Magazine Issue 539 Christmas 2022

 




 Issue number: 539

Christmas 2022

Abba, Exclusive Benny Andersson interview Plus Their 40 Best Songs!


"WE LEARNED FROM

THE BEATLES"

And now to meet the man behind those 40 (plus one) amazing songs... Along with Björn Ulvaeus, ABBA's chief melodist, Benny Andersson, comprises what is finally - after years of being dismissed as pop lightweights – regarded as one of the great songwriting partnerships, up there with Lennon-McCartney, Jagger-Richards, Holland-Dozier-Holland and Wilson-Love. And with the Voyage album, their first for 39 years, and the ABBA Voyage concert spectacular featuring virtual avatars going on 'til well into 2023, ABBA are poised at last to be hailed as true immortals. But what was it like to make their first ABBA music since 1982? How have they managed to pick up after so lon-----g? "It was like it had been three weeks, not 40 years," Andersson tells Pete Paphides in this rare interview.

|Through the lens of a MacBook camera, the high eaves and variously shaped windows of Benny Andersson's RMV Studio studio in Stockholm, Sweden reveal what may have once been a church. The light that streams through the windows this afternoon reveals a grand piano and at least one studio console. Just out of shot (for now) is the trusty Synclavier which has withstood four decades of daily music-making from the only member of ABBA who witnessed the group's imperial years from a seated position.

After ABBA ceased trading at the end of 1982, a total of 39 years elapsed before their spectacular resurrection with the Voyage album and the eponymous shows in East London's specially created ABBA Arena, which presented a digitally recreated version of the group's younger selves alongside a hand-picked 10-piece live band. During that time, Benny and Björn Ulvaeus collaborated on two musicals - cold war drama Chess and Swedish literary epic Kristina Från Duvemåla – and saw the ABBA songbook slowly but surely come to be regarded as comparable to the very greatest pop music produced in the 20th Century.

For the guy who wrote those melodies, though, a line of continuity runs through the manic years of megastardom depicted in 1977's ABBA The Movie in somewhat nightmarish terms, right through to the present day. Every morning, this is where he comes every day, panning for melodic gold.

"Sometimes you come away with nothing,”

he says. "But if you don't try, then you're definitely not going to come up with anything.” Unlike the other three initials who make up ABBA, it's Benny who most closely corresponds to the description of a jobbing musician. He tours regularly with his Nordic folk ensemble Benny Anderssons Orkester, for whom he more commonly defaults to accordion. Back in 2010, at ABBA's induction into the Rock & Roll Hall Of Fame, he talked about his early years listening to music on the single radio channel that was available to him: "We didn't have any blues like you would call it blues in Sweden, we had some kind of blues because above [59 degrees latitude]... from eastern Russia, through Finland into Scandinavia, there's this 'melancholy belt', sometimes mistaken for the vodka belt [laughter]... It's definitely in the Swedish folk music, you can hear it in the Russian folk songs, you can hear it in the music from Jean Sibelius or Edvard Grieg from Norway, you could see it in the eyes of Greta Garbo, and you can hear it in the voice of Jussi Björling. And actually, you can hear it in the sound of Frida and Agnetha on some of our songs, too." While he happily acknowledges ABBA's early hunger for international success, also detectable is a certain pride taken in the fact that, when their songs ascended the charts all around the world, they did so on their own terms. Almost all their biggest disco hits, he beams, were written in a minor key.

Let's start with Voyage, because even though the album appeared at the end of last year, the album almost certainly wouldn't exist were it not for the ABBA Voyage shows and the ABBA Arena for which you built those shows. So much of this hugely secretive series of undertakings happened in plain sight. Didn't the auditions and rehearsals take place in Kentish Town in North London? 

Yes. Jamie Righton [formerly of The Klaxons] helped us to reach the musicians. We said to him that we want people who like to be onstage: we didn't particularly want people who were used to sitting in a pit. It was important to have people who liked to perform. So, he found these guys. Victoria [Hesketh aka Little Boots] was one of them and we liked her. The funny thing is, there are seven women and three guys in the band, and that's not a feminist thing; that was just because they were the best musicians.

It's amazing that this was all happening on the outskirts of Camden, and no one knew. I cycle through Kentish Town most days, and the idea that you guys were there, just rehearsing, is mind-blowing. How did no one know? 

Normally, we don't tell people where we are!

At that point, had you recorded any of the new songs? 

Yeah, the first two, Don't Shut Me Down and I Still Have Faith In You. We played it to

(100 Record Collector) page1

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The Voyage begins: Benny Andersson backstage in 1975: "It's great to have more than one singer, like The Beatles, Fleetwood Mac and Eagles"

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page2 - 102 Record Collector

them, so they knew what was coming up. Those two were not in the setlist that we gave them: we had a set-list, but we had excluded those two because they weren't out yet. But we played the two songs for them, so they knew what was coming.

When you recorded those songs, did you have a good idea in your head of what ABBA Voyage was going to look like; what the shows were going to be like?

No, not at that time, because we obviously had ideas and how everyone working on this were looking at it, especially Ludvig [Andersson, Benny's son] and Svana [Gisla, who, with Ludvig and Benny, co-produced the Voyage shows], and also Johan Renck [director, best known for his work on Chernobyl- as well as being one-time rapper, Stakka Bo] was involved in the beginning. We recorded I Still Have Faith In You three years ago. And he filmed a video, with stand-ins for us.


So, you have these two songs, they're incredible. Who was the first person to say, "Why don't we keep going"? 

Maybe me! It could be me! Then we spent another year after that, trying to come up with music, sending it to Björn, or he could come here to my office where I'm sitting now. I'd play it to him and then he'd write the lyrics. And then we maybe did  three or four songs, and when we had those, we were saying, "Well, maybe Universal Music would be happy if we made a whole album" - they needed to have something to sell when this was going to happen. That was good thinking, in a way.


Did Agnetha and Frida know you were continuing to write a whole album?

Yes, it was step-by-step: first the two songs and then another three or four, then the rest. So, they came here in three... not sessions, but during three periods. Maybe they spent a total of 10 days in the studio.

It was almost business as usual.

It was. That was the funniest thing of all. Once they came in and recorded the first two songs, they came into the studio, and it hit me that I hadn't really asked them if they could still sing! I thought they could, but we hadn't really talked about it. But they were getting into the studio, we were playing through the songs, and they had the lyrics - of course, I sent them before. They started to sing, and it was all like we were [last here] three weeks ago, although it was 40 years ago. Quite a nice thing. I think we felt the same, all four of us.

There are a couple of songs on Voyage that reference other ABBA songs. The most striking is the reference to SOS at the end of Keep An Eye On Dan. 

Yeah, that's on purpose.

You were clearly having fun.

We were. That was the only way to get through with this. We said from the beginning, "OK, we're going to do an album, we're not pop musicians anymore." I mean, we're 75 and older than that, even. There's no point in trying to emulate or keep on track with what's going on musically today, because we don't understand it. I could only do what I think: "This is a good tune, these are good harmonies, this is good, we'll keep that." It has to come from inside and not from what's going on around. In the 70s, it was different, because then we were trying to keep on track with what was going on. "Oh, there's a snare drum sound on Rod Stewart's latest single," things like that.

I wanted to ask you about that, because looking back at ABBA's years as a productive studio entity, I can see that you were taking notes on what was working for other successful artists - especially in the beginning - because in the early years, when you didn't know if you were going to have a successful pop career internationally, it was important that the music was commercially successful as well as artistically successful, right?

Well, yeah, I guess. Because once we were out there, once we had been in Brighton, winning the Eurovision Song Contest with a pop song, then we just said, "Well, now we need to start working; now we can work, because people know that we exist, all over Europe." But it's more a matter that you sit there, and you say, "Is this good or is it bad? Do we like this? Is this good?" If we both say yes, we keep it. If only I say yes, I'll play it to Björn again and again until he gives up. But normally Björn and I would be happy with the result. First when we wrote the songs and then once we were in the studio, and then it was me and Björn and [engineer] Michael [B. Tretow], all three of us... [we all had to be] happy with the final result. We didn't give up until we all were. It wasn't enough that I liked it, or Björn liked it, or Michael... That's the way it worked. Very Swedish.

If I listen to those pre-Arrival ABBA records, it's a bit like you're trying different styles and almost waiting to see what there's a public appetite for. So, a song like Another Town, Another Train, is very different to My Mama Said. It's almost like you're spreading your bets, just to see what catches fire.

That's something we learned from The Beatles. They were always with their style in a way, much more so than we were, but what they did was, you heard a song with them, then the next

single was nothing close to the previous one, or the third, or the fourth, or the fifth. At that time, you needed to have some diversity, no? So, you have Fernando, then you don't want another Fernando, you want a song like Dancing Queen or My Mama Said, or whatever on that album, to give it some listening value. And another great thing, I have to say, that goes for many of the bands that I like, is that you have more than one singer; it helps you. You have John [Lennon] and Paul [McCartney] or you have Fleetwood Mac, you have the Eagles: it's great to have two singers, because that makes a difference between the tracks as well.

You're huge fans of Phil Spector and also Brian Wilson. 

Oh, yes, especially Brian Wilson.

Did you recognise something of yourself in Wilson's obsessive attention to detail?

Yes, I do, but I can't compare with him. They [The Beach Boys] were in a different situation, they had three or four tracks to use, and when we finished, we had 32 tracks in the studios, which made it a little easier to do overdubs, to add things. I don't know how he did that, it's incredible. But it's more the heart of the songs. It's the way he treated them.

------------------------------------------------------------------

"I THINK MAMMA MIA WAS WHEN WE REALISED, ‘THIS IS SPECIAL, NOW WE FIND OUT WHAT WE CAN ACHIEVE””

-----------------------------------------------------------------

What was the first song of yours that had "the ABBA sound"?

I think Mamma Mia was when we realised, "Well, this is special, now we find out exactly what can we achieve with a song if you work enough on it," you know? You're in the studio, and you see, "Oh, there's a marimba there, let's see if we can use it" - that's sort of special, there's not much marimba [in other pop songs]. But then also it was really arranged, you know? It wasn't just strumming along. Everyone was playing exactly the notes that were needed.

Around the same time, Money, Money, Money was also released. That's such a strange song. I remember as a child feeling frightened.

Ha, yeah?

Can you understand why?

Maybe it's because the bass is playing the melody line [sings]. It's almost like [the movie] Jaws! It's a funny song, that one. It's more like a ragtime tune for the piano.

The sentiments of Money, Money, Money were relevant to a lot of economic migrants who had left their native countries in the hope of getting a job that would allow them to return home someday. They're enduring years of hardship, delaying the gratification that their savings will one day allow them to enjoy. Is that Björn trying to put words to the feeling of the melody that you've given him?

Photo: Baillie Walsh

--------------------

page 3

Money, Money was one of the first lyrics he wrote for ABBA. Stig Anderson [manager] was writing the words to our first songs, and that changed with Fernando and Money, Money, Money. Stig wrote a Swedish version of that for Frida's [Anni-Frid Lyngstad's] solo album that I produced [in Stig's early lyric, the narrator is consoling the titular protagonist of Fernando, who has lost his lover]. Björn totally changed that. Over time, he realised there was no need for him to try to write lyrics before we knew what the backing track music was saying to him. So, we did the backing track, did some sweetening, did some overdubs to make it come close to what it would be like at the end, and then he would take it and see if it spoke to him or not.

The intro of Knowing Me, Knowing You is fascinating, because it grabs you immediately with very few notes: this very high keyboard and then the guitar in a much lower register – the sound of conflict. What do you remember about that?

I remember coming up with the verse, we had the chorus, and I think the verse is so special, kind of brilliant, because there are no notes, it's just [sings the minimal top-line of the verses]... it's very good.

And then you have that minor-to-major transition on the chorus, when Frida sings, "Knowing you," which is very dramatic. 

Yes, it goes from minor to major.

Let's talk about your band back in the day. You had this amazing rhythm section, and the rhythm section on songs like The Name Of The Game and Lovers (Live A Little Longer); they were almost like your own Muscle Shoals. You must have known, around the time of Voulez-Vous, that the band was on fire... 

Yeah. Especially Rutger Gunnarsson, the bass player. I've been around and walking into the pit for Mamma Mia, the musical, several times, in New York or London or whatever, I go down to the pit to say hi to the band, and everyone is talking about Rutger Gunnarsson. They find him the finest bass player in the world. He's dead now, unfortunately. They were all - Lasse Wellander and Ola Brunkert, the drummer - a solid band.

That bassline on The Name Of The Game is something else, isn't it?

Yeah, it's good. But the bass playing on Voulez-Vous or Gimme! Gimme! Gimme! all those songs, it's just incredible, because that comes straight from him. A normal bass player will play like [sings] and he will play [sings more notes, arranged differently] and you won't hear it. I don't know how he did that.

I would say that song for song, as a beginning-to-end experience, Voulez-Vous just about edges it over the other albums. Oh, you think? 

That's interesting.

-----------------------------------

page 104 Record Collector

I wonder if in the same way that Brian Wilson would hear Rubber Soul and be inspired to write Pet Sounds, something similar happened with Saturday Night Fever and Voulez-Vous? 

Possibly, yeah.

Because the first sessions for the album saw you take a break from your base in Stockholm, Polar Studios, and use Criteria Studios in Florida, where the Bee Gees recorded most of their disco-era music

We did, because Björn and I were trying to have a week of songwriting in the Bahamas. And we said, "If we're down here, why don't we call [engineer] Michael Tretow and ask him to fly down and we go into the studio in Florida and record?" - which was a bad idea. It was a good band, someone brought some musicians together and there was nothing wrong with them, they were good, but it wasn't our band, you know? It was difficult to

communicate. Normally, we would come in, I'd play the piano, Björn would play the guitar, we would sing them the song with rubbish lyrics and I would write down the harmonies on a sheet of paper so they knew what they were doing; maybe start a bassline so they knew there would be a bass note, and then we just went from there. But meeting new guys and trying to explain to them or make them understand what we were after, that wasn't so easy. But I tell you one thing: [the song] Voulez-Vous we recorded down there, the original backing track. Well, we came home, and it's totally redone, so we got in Rutger and our guys to do what you hear is our band. But the original was done in Florida.

Is there a version somewhere with theAmerican musicians on it? 

I think they're credited still, because they were in it from the beginning. I don't know. It should be somewhere on a roll of tape.

In a parallel universe where Robert Stigwood had asked you to write the theme tune to Saturday Night Fever, Voulez-Vous would be that song.

But not as good as Stayin' Alive! Stayin' Alive is great. We were inspired by the Bee Gees, because suddenly they became another band. They were good, they did Massachusetts and all those songs in the 60s, then all of a sudden, they were back with a totally different approach. It had to do with...

[Producer] Arif Mardin? Yeah. I suppose he had something to do with that. And it was very inspiring.

I think Ahmet Ertegun, who was in charge of Atlantic, hooked them up with the musicians that could give them the confidence to reinvent themselves.

Yeah. Those were the days, when people in record companies had some musical instinct, not just handling money.

The impression I got when the Voyage show happened is that it was just something you wanted to do anyway. Finally, technology had caught up with the only way in which you were willing to "come back" - and that was to create a sort of time-travel experience. That way, you didn't have to compromise. 

Yeah, you're right. It gave us the chance to pretend to be pop guys again.

I was happy to see that Summer Night City made it onto the setlist for the ABBA Voyage shows. Does that mean that you like it a bit more these days? I had the impression that, for a long time, you weren't so happy with it. 

No, I wasn't so happy with the recording, because we had problems. We took away our long beginning. And it's very compressed. But I think it's a good tune. I have to say, in Voyage, that's the best moment, going from, in the disco section, Lay All Your Love On Me to Summer Night City. The whole stage becomes a totally different thing, and it's an amazingly beautiful design.

"WE MET JOHN CLEESE, AND SAID, 'WE'RE WRITING A MUSICAL, WOULD YOU WRITE THE BOOK?' HE SAID 'NO'!" 

Can I ask you about Gimme! Gimme! Gimme! (A Man After Midnight) and what Madonna did with it to create Hung Up? You must like it because you allowed her to do it.

Yeah. She didn't come [to Sweden], she sent her right-hand woman. She had to come because we said, "We're not going to say yes until we hear it." Then she said, "Well, I'll let you hear it, but I don't want to send it over via the internet, so I'll send someone with a CD." We listened to it in my room here, and I thought it was bloody great. So, we said, "OK," and split the copyright.

Madonna did an interview on the Song Exploder podcast recently where she talked about the process of writing it. She said she was nervous about the prospect of getting your permission: she loved it so much but couldn't bear the idea that you might not let her use it.

I can understand that, because it's such a vital ingredient in that song. If you swap that for something else, then it becomes something totally different. I think it was a clever thing to do.

You never wrote a Christmas song until ABBA Voyage: Happy New Year was the nearest you got. Happy New Year is a very beautiful song. It feels very Swedish.

Yeah, well, we are Swedish!

The sentiment is very fatalistic, with the suggestion that, in 10 years' time, the entire human race might have destroyed itself. 

It was written in Barbados. Björn and I went out for a week, to the same house that Paul and Linda McCartney hired a year before. I heard about this wonderful place, and I thought, "We must go there." We met John Cleese, by the way, in Barbados. We said, "We're thinking about writing a musical about New Year's Eve. Would you be interested in writing the book for that?" and he said, "No"! We didn't get any further with that idea. But we liked the song.

Let's talk about the title track of The Visitors. It's one of your most extraordinary songs - and, at the time, a brave departure from a recognisably 'ABBA' sound. In the ABBA Voyage shows, it's the first song. That's quite a statement.

That was Ludvig's idea. We had a list of maybe 30 songs, and we tried to think how would this be if we actually did it live, if we had that to play? So, we eliminated a couple of songs, and we added another one, and we had a setlist. And Ludvig was really [lobbying] for opening with The Visitors, and then Hole In Your Soul. And we said, "[Hole In Your Soul] is the song we used to end with, and now I think you should put it in the beginning." Listen to it. It's a good opening.


Most groups would have started with a huge hit. But by starting with The Visitors, it establishes a relationship. We meet you on your territory, quite a confident thing to do. 

Yeah, well, we knew that we had songs coming up.

Around that time, groups like The Human League were very vocal in their love of ABBA. Do you know their song Don't You Want Me? 

Yeah, yeah.

You know the intro is inspired by Eagle, right? 

No. I have never listened to it that way.

They admitted they got the idea from listening to Eagle. It is almost the same... 

Yeah, I'm going to listen to it.

How about Oliver's Army by Elvis Costello? The piano motif is inspired by

Dancing Queen... 

I didn't know that. I do know Elvis is very fond of SOS.

Oliver's Army was going to be a B-side when [keyboardist] Steve Nieve heard Dancing Queen and had the idea of doing a similar- sounding piano part throughout. At that point, they realised they now had an A-side.

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Cool, I like that. It's nice when what we do is inspiring other people. Like Brian Wilson inspired us, or Paul McCartney.

I hear Pete Townshend came up to you in a restaurant to tell you how much he loved your music... 

I like his music, too. We also have the Synclavier [synth] in common [walks across his studio to show us his Synclavier]. Pete Townshend and I both got them maybe 40 years ago. He also has a GX-1: the big Yamaha synthesiser that I use. He's also interested in the folk music side, so we have communicated a little.

The Day Before You Came is a song you're clearly fond of. You featured it on your 2017 solo album, Piano. I guess a lot of these songs must have started out that way. I interviewed Billy Joel in 2007 and he said all his songs start out as solo classical piano pieces, then he decides what sort of a pop song to make out of them. Have some of your songs started out like that?

Nowadays, everything [starts out that way]. Even in the earlier days. Some songs are sort of 'pianistic'. Not so much a song like Waterloo, not even Dancing Queen. But a lot of the other stuff is, you know, like My Love,

My Life or the songs I have on my piano album. Some of [ABBA's songs] are more pianistic and I didn't record them... But you're right, if it sounds OK when you sit alone at the piano, it's probably worth keeping.

What's an example of a song we know that would have started as a solo piano piece? 

SOS? They all started on the little old piano in Stockholm, where Björn and I used to sit, day after day.

Did you watch [Beatles documentary] Get Back? 

Oh, yes, the best documentary ever made. It's fantastic. Like a fly on the wall, you know? Wonderful. I've seen it twice.

It's the story of all bands, isn't it? 

In a way, I guess. 

What did you recognise about yourselves in it?

 I recognised a part of myself in Paul: he never gave up, constantly wanting to move things forward. Sometimes, nothing happens, but he keeps on feeding the band with stuff. I like that. I'm not saying I'm the same, but I recognise the method.

Just to see the song Get Back appear out of thin air was incredible, wasn't it? 

Yeah, wonderful. You never see these things. I've never seen that.

A lot of the responses to the ABBA Voyage shows were very emotional. Was that expected?

No. We did not know at all. That's the thing with all of this: you never know until afterwards. You write the song, how will it be after it's recorded, and once it's recorded, once it's out there? Will it be accepted for what we think it is, a bloody great recording? Or will people ignore it? No one ever knows. People think they know... people in the business. And it's the same with this. How about coming onstage as 'ABBAtars'? Of course we don't know [how it'll be received]: they don't know shit! No one knows until it happens.

Your son Ludvig talks about the ABBAtars. In the programme, he said they have an "emotional voodoo power". 

Yeah, yeah.

Do you know what he means? 

No! I don't, but maybe he's right. I have an interesting take on this, because I've seen a number of performances with an audience, and

(CIn transition: the band in their motion capture suits preparing to be turned into digital entities aka ABBAtars))

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before we had an audience at all, no one knew how they would react. Would they think that they were watching a film and that they weren't needed? Because normally, when you see an artist, you're there for them, you're there to show your enthusiasm for their music, or their artistry or their voices or whatever they're doing up there. In this case, we didn't know, but I think the audience recognises the fact that, OK, so we're not there, but we've made this for them, which is absolutely true. They don't have to lift us up, because we're not there; all they can do is absorb what we are trying to do for them. And I think that makes them... I don't know, relax.

You said you watched a few times: where Did the response to any particular songs surprise you? were you watching from? Were you among the crowd? 

Yeah, yeah, I was sitting just a couple of rows below the sound desk.

 So, you were watching people as much as you were watching the band?

Yeah, yeah.

That must have been amazing.

 It was. It was with only a third-full house, for invited people. Just to see that they were getting it, that and they were accepting what was going on, was such a tremendous relief, because then [we realised] it will work.

Did the response to any particular songs surprise you?

Don't Shut Me Down, because that's a new song, it hasn't had time to travel around for years. But they took to it, so that was good.

It sounds like a classic ABBA song, like it's always been there.

Yeah. I like it for its progress through the keys. You start in one key, you end up in a totally different one: I like that.


You held some songs back, didn't you? Isn't the set going to be changed at some point? 

Could be done. It would take some work for ILM [Industrial Light & Magic, the visual effects company with whom ABBA collaborated for the Voyage shows]. It's a million pounds a minute or something to make avatars of us. They have everything that we did two years ago here in Stockholm, when we were recording everything, doing the filming. We did a couple of other tunes as well [for the Voyage show], so they don't need us for that: they can just start working with the information they have. But we

shall see. We'll let this run for a while, so people have a chance to get their money back, the people who invested.

 This issue of Record Collector is going to feature a list of the 40 best ABBA songs. What do you think should be No 1?

I Still Have Faith In You.

Is that your favourite right now or do you feel that that's your all-time peak?

 It's because it represents who we are now, you know? It's not very commercial, it's not catchy, but it's quite intricate, a great lyric and a good recording. I'll put it there. And then maybe Knowing Me, Knowing You, Dancing Queen, Mamma Mia, SOS, The Day Before You Came...


The thing with the Voyage album that people found moving is it felt like it was something you were doing for each other.

 It's absolutely true.

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"WE DO IT BECAUSE WE WANT TO DO IT, AND THE LADIES CAN STILL SING AND WE CAN STILL WRITE MUSIC"

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PAGE: 6

It felt like a private moment that we were being allowed to listen in on. That made it very different to any other reunion I can think being allowed to listen in on. 

Yeah. As I said earlier, we couldn't try to emulate what's going on nowadays, being modern, we could only do what we can do, and there's nothing to prove here. People probably will say, "Well, I think they were better in the 70s." So fine, maybe we were, but it doesn't matter, because this is what we do now, and we do it because we can and we want to do it, and the ladies can still sing, and we can still write music. This is what it becomes when you're 75 years old.

Tell us something about ABBA that no one knows.

Oh, boy. There's nothing to know! Nobody knows anything about us! They know what we've been doing, they know the records, they know the pictures, they know what we say in interviews, but they don't know anything about how [our personal] life is, which is quite conscious. They don't know I walk the dog in the morning and late at night, I go shopping for food, I cook every day, stuff like that. I live a normal life: I have always done.  I think that goes for nearly all of us. 

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