Gimme, gimme, gimme... a global pop icon for The Business Day 2024!

 

Gimme, gimme, gimme... a global pop icon for The Business Day 2024!

ABBA's Bjorn Ulvaeus to headline Bridlington Spa event

Mamma Mia! Organisers of The Business Day have secured a music superstar as headline speaker for 2024.

The Humber region’s annual gathering will welcome ABBA’s Bjorn Ulvaeus to Bridlington Spa next year. A musician, singer, songwriter and producer, he shot to global fame with the Seventies Swedish quartet, recording hits that have transcended decades.

Organisers have described the 78-year-old as “a true entrepreneur and thought leader”. Stephen Parnaby OBE, who heads up what is the climax to Humber Business Week, said his appearance will take The Business Day to a new level.

“Björn Ulvaeus will enthral delegates at Bridlington Spa with his knowledge, hands-on experience of artificial iIntelligence and The Metaverse as well as his journey through life,” Mr Parnaby, event director, said.

The event takes place on Friday, June 7, and he will not be the first global musician to grace the stage, with Bob Geldof KBE and Dave Stewart of The Eurythmics, both having entertained in previous years. It is understood Bjorn will come to the UK specifically for the booking.

Prior to pop superstardom, he had studied business and law after national service, before joining a Swedish folk band, Hootenanny Singers. While touring he met keyboard player Benny Andersson of Hep Stars, and in the late Sixties met his future wife, singer-songwriter Agnetha Faltskog. The band, including Benny's partner Anni-Frid Synni Lyngstad, broke up shortly after they divorced more than a decade later, with Bjorn and Benny going on to create the musical Mamma Mia!.

Most recently, the band has been behind virtual concert residency Abba Voyage, with Bjorn having business interests in music-related software.

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Bjorn will be one of several speakers to take part in the event, this year headlined by Clare Balding, with Gyles Brandreth hosting. It attracts more than 700 people from the regional business community, with insight, inspiration and networking the aims.

https://www.business-live.co.uk/economic-development/gimme-gimme-gimme-global-pop-27898178

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ABBA Legend for Bridlington Business Day

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Friday, 13 October 2023 10:46

By Matthew Pells

Founding member of ABBA, Björn Ulvaeus, has been announced as the keynote speaker for The Business Day at Bridlington Spa on Friday 7 June 2024.

Björn Ulvaeus is set to be the keynote speaker at The Business Day at Bridlington Spa as he talks about the creation of ABBA Voyage, leadership, entrepreneurship, Artificial Intelligence (AI), Technology, Innovation, Meta Data and the complexity of business in the music industry.

The event will bring together more than 650 regional and national business leaders, for a day of insights, creativity, and knowledge sharing.

Björn Ulvaeus, has delighted and touched the hearts of millions across the globe with his musical talents. As a founding member of ABBA, he played an instrumental role in shaping the sound of a generation and leaving an indelible mark on the music industry. His creative genius and ability to connect with audiences have earned him accolades and a place in the pantheon of music legends.

 Björn said: 

"I look forward to being a part of The Business Day at Bridlington Spa where I'll be talking about ideas, innovation, and collaboration."

Stephen Parnaby OBE, The Business Day Event Director said

"We are honoured and ecstatic to welcome Björn Ulvaeus to The Business Day as our keynote speaker. His contributions to music and culture are unparalleled, and his presence will undoubtedly elevate The Business Day to new heights. Delegates will have the opportunity to gain first-hand insights from a true visionary; his keynote address will be the highlight of the day.”

Mark Lonsdale, General Manager, Bridlington Spa and Producer of The Business Day said

“Bridlington Spa is renowned for attracting major names to the region and I am delighted that Björn will be gracing the stage of our Edwardian Theatre as our keynote speaker.

“Delegates can look forward to a thought-provoking and inspiring address that will delve into Mr. Ulvaeus' experiences, insights, and observations from his remarkable journey in the entertainment industry. With a career spanning decades, Björn will share valuable perspectives on creativity, collaboration, innovation, and the power of music to transcend boundaries.”

The Business Day is aimed at business leaders as an inspirational day with guest speakers, breakout sessions and networking opportunities. Delegates will have the opportunity to engage in dynamic discussions, networking, breakout sessions and more, all aimed at fostering innovation, collaboration, and growth within business. Organisers say that the inclusion of Björn Ulvaeus as the keynote speaker "adds an extra layer of prestige and excitement to the event".

Previous speakers at The Business Day include Gyles Brandreth, Jo Malone, Lord Sugar, Baroness Brady, Clare Balding, Bob Geldof, John Simpson, Alexander Armstrong, Naga Munchetty and Josh Littlejohn.

https://www.thisisthecoast.co.uk/news/local-news/abba-legend-for-bridlington-business-day/

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